What’s Wrong With Cookie Cutter Gyms?

Williamsburg Gym, Brooklyn NYI have a few things to say about this. First it’s very sad that these big box gyms are popping up all over the place with promises of health and fitness. They charge practically nothing, offer rows and rows of treadmills, bikes and ellipticals, some free weights, dumbbells and strength training machines. The staff is very limited and finding someone there who could actually teach a completely de-conditioned member how to perform this lift correctly and the benefits of this lift would be rare, at best. Eventually, these ” Gyms” will have no free weights! Kind of funny; a Planet Fitness or a Retro Fitness with no free weights! This is the classic model of get 7000 members for $20 per month and hope no one ever shows up. It will be interesting to see whats happens to this model in the next five years. Does anyone think the members will realize that walking on a treadmill for 30 minutes 3 times a week will do absolutely nothing for them? Oh, except maybe expose them to more dirty electricity being emitted from the TV screens on the cardio equipment. Do people realize that weeks, months and years have gone by and they are doing the same thing over and over again and still not getting any results? “But it is cheap!!!!” What separates “Training Centers” from the Costco style of gyms is EDUCATION! I have a question to ask you all: Why do people feel it is OK to spend $200 to $300 per month to be EDUCATED in a martial art, but would be reluctant to pay the same amount for group strength and conditioning classes? Retro Fitness and Planet Fitness are actually very good for the well educated coach. We offer a tremendous value and service to our clients. Our job as coaches is to EDUCATE our clients; not take their money and hope they never show up! Training centers like Betz Method Strength and Conditioning offer Group sessions that cover mobility work, warm-up, plyometrics, strength training and cardio all in 1 hour. Our programs are changed every month to work on a different strength quality. I guess it is like this: there will always be McDonald’s vs. Burger King (Retro Fitness vs Plant Fitness). But when people are looking for the real deal they will find great coaches, like Josh Henkin, Gavin Van Vlack, Rich Mejias, Clay Burwell, Paul Kostas, and Mike Camarra. Hey, let them do what they do and we will keep doing what we do and let’s see what happens 5 years from now.

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